|Mobile Information Portal Platform(MIPP)
MIPP is a kind of message promotion service that supports the sending of the multi-media content and it mainly provides the entertainment and information services, which includes News, Sports, Entertainment, Education and other multi-media information. It offers the voice, video, picture and other multi-media content as well. Subscribers can use the message (Callback) function to watch video news，listen to the sport live report and browse the celebrity’s various pictures and journal, etc. Meanwhile, CP can upload, edit and move the Value Added Services via content editing machine; CP can make their own broadcasting plan and make timely adjustment of the CP provided content according to the consumers’ feedback.